YIn 2024, we played a key role in enhancing the visibility and impact of the 15th Annual South Surrey White Rock Spring Festival Gala and introducing a brand-new side event, the First Chinese Fair.

Despite the gala’s long-standing history, it was the first time a promotional video was created for the event. We produced the video and successfully promoted it across multiple platforms, including Rednote(xiaohongshu), Instagram, and WeChat, effectively reaching a broader audience. As a result, many new immigrants learned about the gala for the first time.

Additionally, we collaborated with the organizers to plan and execute the first Chinese Fair, which served as a side event to the gala. The fair drew a significant crowd, including notable attendees such as MLAs and the Mayor of Surrey, making it a major highlight of the community celebration.

Through these efforts, We demonstrated our commitment to bridging cultural gaps, supporting local traditions, and fostering community engagement..